LUIV is an Italian, slow fashion brand focused on artisanal, high quality garments all designed and produced in Florence, Italy.
The brand was created in 2015 with the aim of providing a new way to wear cashmere and other luxury natural fibers.
Comfort and one size fit are the main features of our designs, designed for the contemporary woman who wants to wear comfortable, unique pieces either at home or for travel.
The brand LUIV should be considered an experience of texture, color and feeling.
Customization and made-to-measure options are also strong elements of our creations. Our customers are invited to be part of the experience.
Each collection is designed to be seasonless. Our approach is “buy now wear now”.
The LUIV brand has a long family history in the world of cashmere yarn. The project was born out of inspiration and a passion of Lucia, the founder, to create something unique in the world of knitwear.
With the support of her two daughters, who both work in fashion industries in Milan and Paris, she founded LUIV . The brand name is an acronym of their three names.
Passionate about travel, she began her brand with the aim to satisfy a need for easy, wearable garments all year round but of the highest quality and wearability.
Truly believing in the the value of a brand 100% Made in Italy, LUIV collections are each designed and produced in Florence, a city renown for art and fashion.
The production of every piece is entirely artisanal. Lucia is involved in every step of the process.
LUIV is considered a “slow fashion brand” where extreme care and attention to detail is essential to guarantee the highest quality and uniqueness.